T18258 - Closing event of the GRETA project

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Tender Description:

The Austrian Development Agency (ADA) within the GRETA project is announcing tender : Closing event of the GRETA project.

Introduction and background:

Agriculture and tourism constitute two essential sectors of income in the rural high mountain areas of Georgia.

In 2021, despite the pandemic, the Georgian agri-food sector showed significant positive results. According to preliminary data, the total production indicator of agribusiness products (production of primary agricultural products and products obtained through processing) amounted to about 4.2 billion euros (32.5% higher than the 2018 figure); the added value indicator was 1.2 billion euros (22.1% higher than the 2018 figure); the average monthly income of rural households calculated per one household was 320 euros (11.6% higher than in 2018).

In the same period, the persistence of the pandemic has continued affecting the tourism sector dramatically: the foreign exchange income from international travel (480 million EURO) was 83.4% lower than in 2019; the total value added in the tourism sector fell by 29.8%; the gross value from tourism industries as a proportion of GDP decreased from 8.4% to 5.9%. The mountainous protected areas showed a decline of number of visitors of 80% compared to the previous year and the income from tourism services registered a fall of 90.4% since 2019.

The overall objective of GRETA | Green Economy: Sustainable Mountain Tourism and Organic Agriculture is to facilitate an improvement of the business environment and the creation of new income opportunities in sustainable mountain tourism and organic agriculture to reduce poverty and exclusion in the selected mountain areas of Georgia.

The expected outcomes are:

The legal and policy framework for sustainable mountain tourism and organic agriculture is enabling sustainable and inclusive development;
Employment and income in both sectors are increased due to new and better products and services and through better market linkages, locally, nationally and internationally;
Access to capacity development measures for people and institutions active in the fields of sustainable mountain tourism and organic agriculture is improved and a system of knowledge management is in place enabling joint learning among public, private and civil society actors.

The project targeted area consists of eight municipalities in the regions of Upper Imereti (municipalities of Sachkhere, Tkibuli, Chiatura), in Racha-Lechkhumi-Lower Svaneti (municipalities of Ambrolauri, Oni, Tsageri, Lentekhi) and in Upper Svaneti (municipality of Mestia).

Direct beneficiaries of GRETA are going to be at least 400 small-scale business enterprises and producers in mountain tourism, 300 accommodation service providers, 300 other tourism service suppliers like tour operators (climbing-, hiking-, bicycle-, walking-, horseback-, historical- and culinary tours), tourism information centres associations and DMOs (Destination Management Organizations), 230 farmers involved in organic agriculture certification, 2 certification bodies, 76 local villagers and inspectors specialized in selected local value chains.

Indirect beneficiaries on the central level are six Ministries and public institutions (Ministry of Economy and Sustainable Development, Ministry of Environmental Protection and Agriculture, Ministry of Regional Development and Infrastructure, Enterprise Georgia, Georgian National Tourism Administration), some 70 extension service staff and other MEPA-representatives at municipality and central level, 6 associations, retailers and online food stores, agricultural colleges and training institutions, several thousand tourists, and thousands of consumers of organic products.

GRETA project is implemented between 2019 and 2023.

The project budget totals € 6.8 Million Euros and consists of contributions of the EU (€ 3 mill.), Sweden (€ 2.8 mill.) and the Austrian Development Cooperation (€1.0 mill.).

The governance of the GRETA project is guaranteed by a Programme Steering Committee (SC) and an Advisory Committee (AC), where the three donors plus representatives of various government agencies are represented.

Further information about the GRETA project: www.gretaproject.ge

Objective(s) of the Assignment:

The purpose of the assignment is for a highly professional full-service agency to effectively show off the GRETA project achievements considering functional and emotional dimensions. The final outcome is to be targeted to Stakeholders, General public (focusing on the targeted areas) and multipliers, and shall serve the following goals:

Evoke optimistic and positive attitude around the GRETA project achievements and donors’ contribution
Promoting support provided by the EU, Sweden and Austria and received benefit of the country (Focusing on the specific targeted regions)
Present the GRETA project as a role model and provoke replication as a successful case.

See the attached file for full documentation.

Deadline for submission of the proposal – 24.07.2023 17:00
Only completed offers file will be eligible for selection process.
Applicants submitting proposal via Cloud Base sources (e.g Wetransfer) will not be considered eligible for evaluation process.

Questions for clarification can be addressed to greta@ada.gv.at before 18.07.2023 18:00.

Non-binding offer free of charge in the English language should be submitted via email to greta@ada.gv.at before 24.07.2023 17:00 in the form of two separate, signed, documents in pdf format. One document clearly marked TECHNICAL PROPOSAL and one document clearly marked FINANCIAL proposal. Please indicate “CFP – Closing event of the GRETA project in the subject line.

The GRETA project/ADA, its donors and implementing company reserve the right to reject all proposals and cancel, reschedule and/or stop the call for Expression of Interest and/or Tender at any time.